As healthcare entities move towards the deployment of artificial intelligence (AI) models to streamline patient engagement, being acquitted of good customer relationship management (CRM) system data ...

Aurasell is betting that AI-native, fully integrated CRM platforms can replace the fragmented go-to-market stacks that have ...

CRM systems must evolve into intelligent networks integrating data, AI, and governance for effective orchestration in pharma. Unified data, embedded AI, and strategic governance form the foundation ...

Editor's note: The first article, by Peter Moses and John Moses, in this two-part series was published in June 2005's Viewpoint section. CLICK HERE to view part 1. Many companies are finding that the ...

The next big thing for CRM innovation is an infusion of artificial intelligence to make it a customer personal assistant tool that makes difficult tasks more manageable for customer service agents to ...

When Microsoft took the wraps off Dynamics 365 a couple of weeks ago, officials seemingly didn't want to talk much about tech. They were more intent on appealing to business decision makers. But most ...

A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those services.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's hyper-competitive, highly saturated sales marketplace, customer relationship ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

While it is still vitally important to build a CRM platform around the features and functionality of the software, the true challenge will be to construct a CRM database that can deliver customer ...