With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy ...

Walmart's exclusive toy section includes new releases from brands like LEGO, Disney and Mattel, along with franchises like Star Wars, Jurassic Park and even F1 ...

A six-year-old boy whose toy reviews have drawn billions of views on YouTube will debut his own line of slime, stuffed animals and other merchandise at Walmart next month, the retailer said on Monday.

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The kid toy testers in the Walmart Toy Lab begin each video ...

New York is penalizing Walmart for allowing third-party resellers to sell realistic toy guns on the company’s website. Selling such toys violates a New York law inspired by police encounters that have ...

While Walmart (NYSE: WMT) and Amazon.com (NASDAQ: AMZN) have taken some sales from Toys "R" Us, they've also eroded margins across the entire toy category -- which put further pressure on the toy-only ...

In a viral video that has amassed over 3.3 million views, user Jess (@applesauceandadhd) shared the strange toy and its price. “I need someone to explain this to me,” she began in the clip. “Emily and ...

The holidays may seem far away, but you'll be scrambling to pick out the perfect gifts for your loved ones soon enough. Walmart just released its list of the top-rated toys for the upcoming 2019 ...

U.S. retail giant Walmart ($WMT) is set to open its second South African store in less than a week as it continues its global ...